While I was in Istanbul this past week, the number of ads for 3G USB modems I saw on the street jumped out at me, as did Turkcell's ubiquitous advertising for its 3G services. It turns out that the availability of these 3G modems, along with the netbooks that are showing up in high street shops in the major cities, are gaining significant traction. Together are enabling a new slice of Turkish consumers the ability to get online quickly and conveniently that they lacked before.
New Turkcell data suggests that 34% of its new 3G dongle buyers are first-time Internet subscribers. Having only been in the market since July, this represents strong takeup. Along with USB Wi-Fi modems (seen here from operator Avea) and other easily obtained, portable connectivity, more and more of Turkey's tech-hungry middle class will be able to get access to fast Internet services. With the difficulty in driving fixed-line broadband out to rural areas, 3G enables a classic leapfrog situation for Turks, pushing it out to smaller communities faster.
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