Give One, Get One, Ikea-style
I noticed this take on the GOGO model at the local Ikea last week—with the ad on tabletops in the cafe. Ikea donates a Sunnan solar reading lamp via UNICEF to villages in Pakistan's Baluchistan province, which was heavily damaged in places from the October 2008 earthquake. The aim is to give children who live in areas that lost electricity lamps to read by, helping them complete schoolwork despite the disaster.
So far, these types of programs have targeted products purchased by more affluent middle-class families in the West—laptops, stylish city bikes, Scandianvian housewares. It isn't known whether these programs are effective collectively. Kona has shown some sizeable bike deliveries to African destinations, and OLPC says over 150,000 laptops total were shifted through last November, but it isn't clear how much of that was related to its GOGO program and how many were delivered.
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