Mobile Money Practices
Jan Chipchase posted a great paper and slide deck today summarizing top-level themes in mobile money practices from Nokia's research around the world, and elaborated on some design implications of his teams' findings.
The compelling Venn diagram from the outset is this: in 2009, there are 3.5 billion people unbanked worldwide, and 4+ billion mobile phones in people's hands on the planet (not Jan's figure, but the ITU). The crossover point is some 1.7 billion unbanked people with mobile phones by 2012. That's a huge opportunity, moreso because of what tapping a percentage of that group might unleash in terms of economic benefit than the profit to be had from enabling it.
Read on and find out more.
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