Some Observers - Emerging Futures + Technologies + Consumers
Filed under

China

 

SO Links: Week 30

Another long break, but diverse research hits kept flowing in:

Filed under  //   Apple   batteries   Bubbly   China   crime   drugs   Europe   India   links   microlending   mobile   oceans   power   tablets   technology   Twitter   Unilever  
Posted by Scott Smith 

Comments [0]

SO Links: Week 26

Slow research week, but the pace is picking up. 

Filed under  //   BOP   China   Danone   food   India   infrastructure   links   mobile   science   technology  
Posted by Scott Smith 

Comments [0]

SO Links: Week 24

Filed under  //   broadband   China   crime   India   infrastructure   Mexico   mobile   Singapore   Tianyu   transportation  
Posted by Scott Smith 

Comments [0]

Looking To a Post-Prahalad Future

 
This morning many awoke to read the sad news that renowned management professor and development theorist CK Prahalad passed away after a brief illness. Even though his most well known work, "The Fortune at the Bottom of the Pyramid", was released in 2004, it seemed that in some ways, Prahalad's vision of a world where the poor, to paraphrase his obituary in the Times of India, are not seen as victims but as consumers in their own right, was reaching its largest audience today. In an era where so many companies in the developed world are seeking new opportunities to replace the weakening consumer markets of the West, Prahalad's enticement to create demand from, and deliver value to, people in emerging and underdeveloped markets looks very attractive. And not a few of these companies are staying in business at this stage due to the relative strength of these emerging market economies.
 
And now, many top global players followed Prahalad's advice and have poured resources into India, China, parts of Africa, Southeast Asia and Latin America in hopes of selling cars, soap, PCs, appliances and many of the trappings of "mainstream" consumer society to new buyers. Banks, NGOs and technology companies are hard at work finding ways to speed the arrival and movement of money and credit to these sectors. And local companies in these regions are rapidly developing inside tracks to serve their own markets. Ironic that the week of Prahalad's passing the Economist carries a special feature on bottom-up innovation and the success stories of companies and brands many in the West have only just become aware of. 
 
So, what comes next? What is the post-Prahalad world? As a futurist, my job is to think about these things—to observe, think, sketch and describe possible futures that may emerge, and look at possible models that aren't just extrapolations of the past, or fulfillment of management fantasies about the successful transplantation of Western strategies to other regions. To me, we are already starting to see some of the signals that outline this future: not just rising incomes and new consumers, but a fundamental shift in global power dynamics in economics, social values, technology models, and more. We are seeing a swing from acquisition to utility, from consumption to production. And the producers, creators and builders are the ones that will call the shots for some time to come. We aren't just seeing our own ideas and values with an Indian or Chinese or Brazilian name on the label. We've spent five centuries in the West creating models of commerce that reflect our deeper cultural values. Why will the next phase be any different for those people, countries and cultures that have the momentum in the next five centuries? 
 
If one believes that Prahalad's ideas have helped bring us to the edge of an era where "the other 90 percent" are the leading innovators, we need to be prepared for how those innovations differ from what's come before, with what values they will teach and shape us, and how we might find new economic and social pathways forward as our current ones increasingly falter. Prahalad's ideas have been interesting, stimulating and to some extent catalytic. It's what comes next, however, that will be really powerful.

 

Filed under  //   Africa   Asia   BOP   China   Economist   futures   India   innovation   Latin America   Prahalad   scenarios  
Posted by Scott Smith 

Comments [0]

The Rise of Chi-T: Chinese IT and the Developing World

Many people already know China represents the largest Internet and mobile user base in the world: CNNIC put usage at just under 340 million midyear last year. Likewise, Chinese mobile penetration is at 54% and climbing. Both trends have fueled a voracious appetite for access devices—PCs, mobile handsets, laptops and now new lighter classes of devices, such has netbooks and early forms of MID/media players. Western device makers have historically been a major beneficiary of this growth, though homegrown OEMs such as Lenovo and Haier have become global names in the electronics business over the past decade. Meanwhile, China's low-cost labor and a growing base of bright engineers and designers have fueled the country's attractiveness as a manufacturing center for the world's gadget fetishes.

This is changing, and Chinese IT is poised to make the leap into a strong position of influence in the next decade, driven by several important factors: the aforementioned growing demand base at home and acquired expertise among its dozens of major contract manufacturers, and a desire to exercise its know-how on the global stage. While the West remains focused on its own known brands—Intel, Nokia, Microsoft, Sony, LG, Samsung to name a few, Chinese contract manufacturers such as PC makers Founder, Tongfang and Great Wall are producing own-brand product for the domestic Chinese market, including the latest 3G netbooks, e-readers and other portable devices to meet the growing demand. And some are poised to follow other Chinese IT leaders like Lenovo, Haier, Huawei and ZTE into international waters with a wave of new, cheaper devices.

The great leap doesn't stop at hardware, but reaches into operating systems and processors to run these devices. A few weeks ago Wired covered the emergence of what it called the People's Processor, a government funded push to develop an alternative, "open" processor called the Longsoon chip, which has already found its way into a number of Chinese notebooks in recent years, and forms the cornerstone of a push toward domestically created open computing that frees Chinese developers and consumers from having to rely on high-price Western software, namely Microsoft Windows and other software dependent on x86 architecture. 

The implications of this rise of "Chi-T," or IT formulated and brewed in mainland China, are potentially far reaching. Like Brazil's push into open source in the last decade (also partially a move to enable the people to attain technology with fewer licenses, and costs, attached), China's drive to create a multipolar IT world won't stop at its own borders. As it has done with automotive, energy, and other important sectors, China is looking to fill the gaps left by Western companies in the developing world, and sees an opportunity to be the provider of IT to these areas. The head of the Longsoon project himself recognizes this potential: 

Compared to Intel and IBM, we are still in the cradle,” concedes Weiwu Hu, chief architect of the Loongson. But he also notes that China’s enormous domestic demand isn’t the only potential market for his CPU. “I think many other poor countries, such as those in Africa, need low-cost solutions,” he says. Cheap Chinese processors could corner emerging markets in the developing world (and be a perk for the nation’s allies and trade partners).

This parallel IT world will be much more driven in its definition not by Western-style early adopters, but by the wants, needs and behaviors of a much greater proportion of what we might refer to as traditional late adopters—rural, less educated, lower income users, with functionality, applications and design dictated more strongly by these groups from the beginning. China-grown technology will be a central part of the fabric of the BoPNet, just as Chinese and Indian vehicles make up more and more of the wheels on the road in the BoP. 

And, as open source technology gains further in the West with the rapid rise of new operating systems and new classes of devices that platforms like Windows can't evolve fast enough to keep up with, not just components but processors, software and applications of Chinese origin (and Brazilian and Indian) will become more prominent as companies seek to innovate freely, quickly and flexibly in the West, and take advantage of all of the building blocks that are available globally, not just from Redmond, Mountain View, Seoul or Espoo.

Filed under  //   China   Founder   Google   Great Wall   Haier   Huawei   innovation   Intel   Internet   Lenovo   LG   Longsoon   Microsoft   mobile   Nokia   Samsung   Sony   Tongfang   ZTE  
Posted by Scott Smith 

Comments [0]

A Straight-to-BRIC Strategy

Dell's strategy with it's new smartphone, the Android-powered Mini3, is somewhat of a leapfrogging of usual US handset manufacturer procedure. The company announced this week it's first two major rollouts for the phone, also a first for Dell in this category, are in China, through China Mobile and Brazil, with Claro. 

China Mobile, as you may know, is the world's largest mobile operator with over 500 million customers, the upper end of which continue to desire well-made handsets from international brands. Dell claims to be the leading maker of 3G netbooks in the country, so offering a smartphone is a nice extension—and it makes a great place to trial a new product, as well as one running on a new platform like Android. 

Brazil, while a smaller market, also shows promise for high-end mobile brands, Like China and India, Nokia and others have targeted Brazil as an area of strong future growth, and Nokia has gone so far as to place a design studio in the country, as it has in Beijing as well. 

This move by Dell marks a minor but interesting new turn in mobile introductions. In the past, high end devices would be pushed out first in Europe or the US (excluding Japanese and Korean-focused devices). Clearly Dell sees the markets as mature enough not only to support a new mobile maker, but also mature enough to appreciate its brand extension into a new area, and be ready for something as new and fast moving as Android. It's probably right, which marks a new phase of confident technology consumption in the BRICs overall, not just taking cheaper local brands or becoming afterthoughts for global brands, but standing up as the entry market for something wanted elsewhere. 

Filed under  //   Brazil   BRICs   China   Dell   economies   mobile  
Posted by Scott Smith 

Comments [0]

Welcome to the BOPNet

Trying to answer a number of loosely related questions lately, an important idea has become increasingly clear: we are rapidly entering the age of the BOPNet. 

The past decade of ICT has been defined by a combination of Moore's law and the need to drive more and more data across expensively built networks, fueling behavior that wants faster processors, faster networks and richer communications and media experiences, culminating in iconic objects like iPhone, big screen laptops and an armada of bandwidth hungry applications and services. 

Meanwhile, while we obsessed over bigger, faster, more in the developed world, networks were lit in the global south, mobile subscriptions in emerging markets spiked, and better services have crept (slowly, but surely) into the previously dark corners of these markets. Most importantly, thousands of ambitious developers and entrepreneurs have been developing appropriate services, mainly in small islands, tuned to the unique needs, as well as the resource restrictions, of local environments. 

Now, as Niti pointed out recently, we are starting to see not only platforms that span multiple BOP environments grow and solidify, and metaplatforms emerge. We are experiencing the coalescing of the BOPNet. It's emergence can be defined by what you can and can't do with it. You can't reasonably apply most usage and business models from the developed markets—metrics are different, usage patterns are different, and Mbps moved and minutes used don't totally equate to value delivered. Massive infrastructure investments can't just be passed down—cents on the dollar matter. You can manage resources more carefully at the technology level. You can deliver high value utility while not demanding more bytes and bandwidth. You can mine a rich seam of opportunities, because there is now scale.

Thinking about this BOPNet, several implications come to mind:

1. The BOPNet is a separate sphere, but will be integrated with its developed world cousin. As commerce and communication flows between these two spheres increase, opportunities will exist in translating at the border.

2. Its unique characteristics will start to shape macro-level infrastructure. In much the same way developd world ICT models shape and bend physical infrastructure, from transportation to energy to commerce, the unique characteristics of the BOPNet will shape these same markets' design and function in the next few decades.

3. Innovation from the BOPNet will continue to flow uphill. The developed world is fast approaching a point where it cannot devote infinite resources to ICT. We are already learning to take innovations created to better serve the BOPNet and use them to do more with less in the developed world. This will accelerate. 

4. Technologically, over time the pyramid may begin to invert. The simple math will drive momentum in innovation to the point where the BOPNet reaches a kind of utility-parity with the top of the pyramid, particularly if the top of the pyramid continues shifting its media consumption to these networks at the cost of developing more actual utility and value. China is doing this with energy, innovating based on the need to sustain 1.4 billion inhabitants (an innovation inversion we will hereafter call "Friedman's Nightmare"). India may do this with communication networks in the same way, as may (hopefully) parts of Africa eventually. This will also mean not measuring innovation simply on the basis of dollars earnd, shareholder value created, or ads served, but more along the metrics of life improvement. Right now, I'd take FrontlineSMS, and Ushahidi over Foursquare and Spotify in that category.

More to come for sure. Stay tuned.

Filed under  //   BOP   China   India   infrastructure   innovation   media   mobile   networks   utility  
Posted by Scott Smith 

Comments [0]



Site Meter