Some Observers - Emerging Futures + Technologies + Consumers
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SO Links: Week 30

Another long break, but diverse research hits kept flowing in:

Filed under  //   Apple   batteries   Bubbly   China   crime   drugs   Europe   India   links   microlending   mobile   oceans   power   tablets   technology   Twitter   Unilever  
Posted by Scott Smith 

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SO Links: Week 26

Slow research week, but the pace is picking up. 

Filed under  //   BOP   China   Danone   food   India   infrastructure   links   mobile   science   technology  
Posted by Scott Smith 

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SO Links: Week 24

Filed under  //   broadband   China   crime   India   infrastructure   Mexico   mobile   Singapore   Tianyu   transportation  
Posted by Scott Smith 

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SO Links: Week 19

As a resource, starting this week, we are posting selected links gathered during our research each week. 

Filed under  //   banking   Brazil   complexity   consumers   India   mobile   money   netbooks   resilience  
Posted by Scott Smith 

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Energy/Communication Parallels: Straight to Solar?

http://www.flickr.com/photos/1village/ / CC BY-SA 2.0

Katie Fehrenbacher ask today on Earth2Tech whether evolution future energy infrastructure in developing markets might mirror the leapfrogging dynamic we've seen in the past decade with communications in these same markets? 

It's an apt question—even with the upfront investment needed in mobile devices and infrastructure, takeup has been increasingly robust, in part because of the perceived return on investment by customers: I pay a little more, I can do a lot more. And operators and device makers have increasingly optimized their products and services for this market. Katie cites several analysts who believe solar may indeed follow the same path, and is perhaps already doing so.

Energy is a critical layer of the emerging BoPNet—the infrastructure ecosystem that is evolving uniquely around the needs of developing markets. It will benefit from the  proof of concept this mobile evolution has provided. Over time, successful growth in these cost-sensitive markets should provide innovations in design, service and business model that can be ported back to developed markets, and, like other BoP innovations, can provide needed changes in resilient communications, transport, energy, health care and other critical sectors for the rest of the world. 

These are all topics we will be discussing next week at our upcoming workshop. We'll report here on the new ideas and insights that emerge. 

Filed under  //   BOPNet   energy   leapfrogging   mobile   solar  
Posted by Scott Smith 

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Super Fakes, Open Source and Informal Channels of Innovation


Photo by Samout3

A recent string of interesting signals, including yesterday's New York Times post about the Chinese smartphone fake encountered at CES with the iPhone look, Android guts and faux HTC splashscreen may provide an interesting view of where innovation in mobile apps and services for emerging markets may come from in the near future. These signals tell me that we are approaching a point where said innovation is no longer just going to come from "official" device and application makers, but are starting to emerge from hidden development "dens" in places like China, Russia or Thailand as well as from Kenyan startups or American giants.

The numbers paint a story of probability. Somebody is actually counting and forecasting these illicit grey-market activities as best they can, and the most recent figures, from research house iSuppli, put Chinese grey market shipments at at least 145 million units for 2009. That's a growth rate of over 43% over 2008, and represents about 13% of global handset volume. This, at a time when the legit market has been slowing. And in those 145 million units, somewhere some interesting new innovations are taking place, and in the 145 million customers, some folks are getting what they want.

As Jan points out, at least a portion of these devices' buyers know what they are getting at purchase, and likely make their purchase decision based on a value for money tradeoff. They may be getting access to the (glancing) look and (approximate) feel of a smartphone, the cachet of the counterfeit brand, or, in the case of the Times example above (I suspect increasingly in the next few years) they are after some hybrid formulation of open source flexibility with proprietary look and feel. 

The latter effect is where we start to cross over into innovation territory it seems. In the past a hacker would have to reverse engineer or obtain a crack of an OS like Symbian, or fake up some melange of a platform to run on. Since the advent of an open source system like Android, which has allowed the legit developers to roll a mobile OS of their own, this is changing. One week it's HTC or Motorola making a new Android derivative and handset, the next it is Lucky Dragon's Mobiles 'R' Us with a smartphone/e-reader with MP3 playback. Or, more importantly, a device with apps written to suit local tastes, which presumably run beyond knock-offs into utility territory. If the big mobile companies aren't innovating for the grassroots fast enough, or can't be everywhere at once, the expertise gained over time in making passable hardware, combined with the ability to crank out a platform tuned to local tastes, puts Lucky's operations on a collision course with Moto or Nokia. Over time, this more responsive operation may win an increasing number of customers, as price and value converge. 

Imagine a time, five years hence, when West African developers creating apps for the specialized needs of the region crank out cheap Ivorian handsets from a customs-free, loosely governed black market zone like Bouake, where black market pirates roam free even today, making ersatz Arsenal tops and pseudo-Murakami LV backpacks. They will know the local market, they know how to make the supply chain run, and they can provide regional support. Not that far fetched.

Informal innovation, even illicit innovation, is nibbling around the edges now, just emerging on the radar. Whether its a no-name mobile bought in a Shanghai market, a People's Processor, a phone for the everyman, or a local operator that just happens to be seen as a terrorist organization, the boundaries around who happens to be a "legit" innovator and who is black market is blurring. Bottom-up innovation doesn't just come in an official wrapper, and increasingly, we will see consumers in parts of the world where price/performance is measured differently choose high technology from a broader bazaar of providers, as they do for low technology today. Today's No Name Inc. may be tomorrow's Notion Ink

 

 

Filed under  //   Android   counterfeits   design   grey markets   innovation   mobile   open source   stats  
Posted by Scott Smith 

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Small World

Photo by djoheninde

Two very different events in two very different places this week are worth watching for what they tell us about the future and its emerging design requirements: the Consumer Electronics Show in Las Vegas, which kicks off this coming weekend, and the New Delhi Auto Show, which opened already this week in India's capital. 

Leaks and previews ahead of CES suggest what we forecasted in private last summer: a plethora of small, light, energy conserving, utilitarian devices to against the usual focus on power, size, reach and volume. Netbooks, smartbooks, tablets, hybrids, mobiles and other devices based on open platforms and/or efficient processors and sufficient storage are the theme this year. While there is still plenty for the early adopter fanbois to get excited about, there is a noticeable shift to more affordable. some might say more democratic, devices.

Meanwhile, accelerating a theme that has emerged in recent global auto shows, but enhancing it for India's unique needs (growing demand, cramped infrastructure, lower per capita incomes), small, simple, efficient and useful have been the watchwords in New Delhi. Tata of course had more to say about its revolutionary Nano, including plans to make an electric version, and Honda, Toyota and VW have led the early announcements with compact vehicles designed for the country's new motoring classes. 

All of this effort in design, innovation, manufacturing and marketing isn't simply to support a short-term fad. While markets such as the US have been ramping "down" to add smaller cars and computers to product line-ups, emerging markets such as India are ramping up into these product lines as a future core offering—they know the way to reach the mass market is to accommodate this need for small, and by gaining scale and the related economies needed to succeed, these "small" innovations will increasingly port to more advanced markets. In the US, we look at small as our second or third option—something for when there is still space left to fill, and money to burn. Not so the rest of the world, where innovating small is the way out—and up. 

Filed under  //   Honda   India   innovation   mobile   netbooks   open source   small   Tata   Toyota   transportation   VW  
Posted by Scott Smith 

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The Rise of Chi-T: Chinese IT and the Developing World

Many people already know China represents the largest Internet and mobile user base in the world: CNNIC put usage at just under 340 million midyear last year. Likewise, Chinese mobile penetration is at 54% and climbing. Both trends have fueled a voracious appetite for access devices—PCs, mobile handsets, laptops and now new lighter classes of devices, such has netbooks and early forms of MID/media players. Western device makers have historically been a major beneficiary of this growth, though homegrown OEMs such as Lenovo and Haier have become global names in the electronics business over the past decade. Meanwhile, China's low-cost labor and a growing base of bright engineers and designers have fueled the country's attractiveness as a manufacturing center for the world's gadget fetishes.

This is changing, and Chinese IT is poised to make the leap into a strong position of influence in the next decade, driven by several important factors: the aforementioned growing demand base at home and acquired expertise among its dozens of major contract manufacturers, and a desire to exercise its know-how on the global stage. While the West remains focused on its own known brands—Intel, Nokia, Microsoft, Sony, LG, Samsung to name a few, Chinese contract manufacturers such as PC makers Founder, Tongfang and Great Wall are producing own-brand product for the domestic Chinese market, including the latest 3G netbooks, e-readers and other portable devices to meet the growing demand. And some are poised to follow other Chinese IT leaders like Lenovo, Haier, Huawei and ZTE into international waters with a wave of new, cheaper devices.

The great leap doesn't stop at hardware, but reaches into operating systems and processors to run these devices. A few weeks ago Wired covered the emergence of what it called the People's Processor, a government funded push to develop an alternative, "open" processor called the Longsoon chip, which has already found its way into a number of Chinese notebooks in recent years, and forms the cornerstone of a push toward domestically created open computing that frees Chinese developers and consumers from having to rely on high-price Western software, namely Microsoft Windows and other software dependent on x86 architecture. 

The implications of this rise of "Chi-T," or IT formulated and brewed in mainland China, are potentially far reaching. Like Brazil's push into open source in the last decade (also partially a move to enable the people to attain technology with fewer licenses, and costs, attached), China's drive to create a multipolar IT world won't stop at its own borders. As it has done with automotive, energy, and other important sectors, China is looking to fill the gaps left by Western companies in the developing world, and sees an opportunity to be the provider of IT to these areas. The head of the Longsoon project himself recognizes this potential: 

Compared to Intel and IBM, we are still in the cradle,” concedes Weiwu Hu, chief architect of the Loongson. But he also notes that China’s enormous domestic demand isn’t the only potential market for his CPU. “I think many other poor countries, such as those in Africa, need low-cost solutions,” he says. Cheap Chinese processors could corner emerging markets in the developing world (and be a perk for the nation’s allies and trade partners).

This parallel IT world will be much more driven in its definition not by Western-style early adopters, but by the wants, needs and behaviors of a much greater proportion of what we might refer to as traditional late adopters—rural, less educated, lower income users, with functionality, applications and design dictated more strongly by these groups from the beginning. China-grown technology will be a central part of the fabric of the BoPNet, just as Chinese and Indian vehicles make up more and more of the wheels on the road in the BoP. 

And, as open source technology gains further in the West with the rapid rise of new operating systems and new classes of devices that platforms like Windows can't evolve fast enough to keep up with, not just components but processors, software and applications of Chinese origin (and Brazilian and Indian) will become more prominent as companies seek to innovate freely, quickly and flexibly in the West, and take advantage of all of the building blocks that are available globally, not just from Redmond, Mountain View, Seoul or Espoo.

Filed under  //   China   Founder   Google   Great Wall   Haier   Huawei   innovation   Intel   Internet   Lenovo   LG   Longsoon   Microsoft   mobile   Nokia   Samsung   Sony   Tongfang   ZTE  
Posted by Scott Smith 

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Questioning the Global Mobile Apparatgeist

The Economist recently put forth an argument strongly reminiscent of Theodore Levitt's 1983 HBR classic "The globalization of markets" (PDF) where he first framed the concept that global consumer preferences were converging, thus companies could develop, launch and market the same product across the globe - “Different cultural preferences, national tastes and standards, and business institutions are vestiges of the past." We know where that argument went however, so lets take a closer look at the venerable Economist's thesis. A few key snippets:

A few years ago such questions provoked academic controversy. Not everybody agrees with Ms Ito’s argument that techno logy is always socially constructed. James Katz, a professor of communication at Rutgers University in New Jersey, argues that there is an Apparatgeist (German for “spirit of the machine”). For personal communication technologies, he argues, people react in pretty much the same way, a few national variations notwithstanding. “Regardless of culture,” he suggests, “when people interact with personal communication technologies, they tend to standardise infrastructure and gravitate towards consistent tastes and universal features.”


and even more reminiscent of Levitt's words:

In the long run most national differences will disappear, predicts Scott Campbell of the University of Michigan, author of several papers on mobile-phone usage. But he expects some persistence of variations that go back to economics. In poorer countries subscribers will handle their mobile phones differently simply because they lack money. Nearly all airtime in Africa is pre-paid. Practices such as “beeping” are likely to continue for quite a while: when callers lack credit, they hang up after just one ring, a signal that they want to be called back.

Curiosity made me seek out Campbell's studies, one of which (PDF) looked at cross cultural usage patterns - from its abstract, we learn these cultures are "A sample of participants from the U.S. Mainland, Hawaii, Japan, Taiwan, and Sweden was surveyed for social acceptability assessments of talking on a mobile phone in each of these locations." Quite.

One fears The Economist has been a tad slapdash in constructing their thesis of an emerging global mobile Apparatgeist for their own data chart above shows that we are now close to 4 and half billion mobile phone users in the world. Even a cursory glance at the numbers would inform us that not more than the first billion and a half were members of such well off and well connected nations such as those studied above or the OECD.

Can the converging practices and habits of a quarter of the total user base influence the rest strongly enough to give rise to such a singular global mobile culture or will the other 75% of mobile phone users continue on with their workarounds and innovations, overlooked and unnoticed by the "world" until their influence bursts forth as a "surprise"? Or will the global media's apparatchiks finally unblinker their vision to consider the mobile majority and its own growing influence? These differences posed by the mobile majority  are those that stand poised to influence global convergence in their own particular way (as has been discussed in previous posts on the BoPNet and the DevNet).

Certainly, it can be said that Levitt's prediction of a global marketplace ruled by standardized products sold at low prices (1) has come true for the global mobile phone market, but it is one thing to build standard hardware for the world and entirely another to minimize the immense challenges posed by economics, not to mention culture and language, literacy and contextual knowledge as The Economist does:

Only a few countries, mainly in Africa and Asia, still need special cultural attention when designing a phone (which is why some models in India double as torches).

That's right, only a few countries that happen to constitute a market of  2 or 3 billion people btw, a fact that neither manufacturers nor service providers overlook as they consider how best to serve these markets.

It is this article's implication that only the converging social or cultural behaviour of the first world masses constitute any kind of global trend - future or otherwise - that diminishes the importance of the wireless platform, its impact and influence on the daily lives, the wellbeing and the income of the rest. It also underlines the blinkered perspective of the (not even mainstream anymore really) media and analysis that tends to skew perception of the global mobile market and its attendant potential, challenges and opportunities for innovation.

Filed under  //   culture   design   globalization   innovation   markets   mobile  
Posted by Niti Bhan 

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Comparing Information Appetites Between the DevNet and BoPNet

new study from the Global Information Industry Center at UC San Diego estimates that the average American consumers takes in roughly 34 GB of information per day, spread over about a 12 hour "feeding period" per day. If one assumes that the US consumer lives at the pinnacle of what we call the DevNet, with for all intents and purposes access to the greatest array of information sources and information delivery devices, this figure roughly measures the information diet at the top of the global info pyramid.

Skimming the report, my first question was how the BoPNet compares, given the assumed sources and modes of delivery measured for the US market. According to the research, television makes up the majority of bits consumed, roughly 60% on a daily basis. Other sources include telephones (fixed and mobile), the Internet, DVDs and other recorded media, radio, movies, printed media and video games, to name the big ones. While it would take an equivalent study and team of researches to calculate the exact figure for a country in the BoPNet, we could make the following assumptions about the information consumption conditions for BoPNet consumer:

  • The consumption "day" of the BoPNet consumer is shorter. Due to longer average work hours (long commute times in cities), time out of home dedicated to daily lifestyle upkeep (shopping in multiple markets, mainly on foot or public transport, care for family outside home), and time in home dedicated to domestic tasks, less time is available for total active information consumption, though the level of passive consumption may be significant (listening to TV, radio while doing other activities for example.) In some cases, access to steady power sources and high costs of power may limit use time as well.
  • Traditional media are dominant. This favors TV, radio and print. At the higher end of the BoPNet, DVD consumption would displace a portion of sources such as video games and Internet access. Lack of high definition TV, which has helped drive recent growth in density of information consumed in the US, would keep the total figure down and likewise slow its growth.
  • Telephony costs are higher. Again, while telephone use may be significant, this use is constrained by higher costs. 
  • Radio, recoded music and print and more important. These sources may be passively as well as actively received throughout a longer day, and during transition times between locations.
  • Internet and other digital media are metered heavily out of home as well as in. Greater use of kiosks and Internet cafes, or mobile data on the move is balanced by higher costs again. 
  • The Internet will deliver less dense media. As it grows, the Internet will be relied on to add more traditional media (games, video) to the mix, but this may not be dense as it will rely on less powerful delivery platforms (cheaper PCs) due to lower bandwidth availability and lower processor and storage specs on average. 
So, it could be assumed that overall "exposure" time to information may be somewhat but not radically lower. Less information consumed in home is partly offset by density of information exposure out of home and in public places. BoPNet consumers may have just as much exposure to "interstitial" information in transitional moments, which has evolved in response to the constraints of "owned" in-home media in these markets over the years. Consider the average soccer/football broadcast watched in Thaliand versus an NFL game in the US. The Thai consumer will see hundreds of ad and information impressions on screen during the match due to the advertising models of a continuous sport (shirt sponsorships, ad boards in stands and 10-second TV commercials or other overlays in game), whereas the US consumer will get longer, but slower exposures to 30-second beer ad that is mostly visual.

This is all a qualitative thought experiment, but it is interesting to think out, and to consider where the two information cultures are headed. The DevNet has to expand in density, whereas the BoPNet is expanding largely in number of sources and "packets" due to the cost and technology structures. The US, and much of the DevNet, will grow in density through innovation such as DVRs (packing more information into the home), HD TV, Web 2.0, media-capable smartphones, and of course more broadband to carry more information to the consumer.  

The BoPNet will grow in information "snacking" from mobiles, and other out of home media and information sources. Video games and DVDs will grow in use, but this isn't going to grow in density as much. Radio and print may decline in individual consumption terms over time, though these will continue to grow collectively as more eyeballs enter the market through both population growth and middle class expansion. 

Implications? We can surmise that the DevNet consumer is possibly reaching (slowly) a consumption "peak," where, like a diet, density reaches a point of overload. The number of sources may continue to expand in the US home, for example, but at a point the amount of overlap in information becomes white noise and therefore doesn't get consumed. For the BoPNet, these consumers already live in information rich environments, but a fair amount of this is utility versus entertainment. Since utility correlates to economic value in a more pronounced fashion in the BoPNet, the type of information may lean to the factual, and bite-sized (think of Nokia LifeTools instead of Pandora). So, like nutritional diets, the differences may be in the amount of calories of information delivered and consumed effectively and efficiently. The BoPNet consumer's information diet may sit around half to two-thirds that of the DevNet consumer, constrained by greater need for ROI from this consumption and the shape of the delivery vehicles. 

Your thoughts?

Filed under  //   BOPNet   data   DevNet   information   media   mobile   news   print   radio   TV   video games  
Posted by Scott Smith 

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